The first advertising agency in Russia. From a German Bussinesman Ludwig Metzel.
After the elimination of serfdom in Russia began to develop the advertising traffic: if the earlier notice advertisements were published solely in licensed newspapers, then from that moment it became reachable to advertise newspapers on the hard cash advertisers. Undisclosed publications were opened an individual after another, and already in 1878 in St. Petersburg was founded the one first advertising agency, called “Important Office of ads. The tasks of this responsibility, open Metzel Ludwig, a Czech at hand origin, but presumably German tribe, were receiving ads commercial and special constitution and place them in the press. Of routine, initially Metzel worked initially with the loutish editions, but later his happening went to the mountain, and he managed to reach the trade in metropolitan newspapers. In 1891 his section was transformed into a “Trading Enterprise L. and E. Metzel and K °».
By the inception of XX century vigour Metzel less monopolized the Russian peddle for pull a proof pix advertising and has already entered the worldwide level: Arm agencies existed in Warsaw, Berlin, Paris, New York, etc. By this schedule, the trading auditorium has been transformed into a “Russian Collective Source Company announcements - This company lasted until October 1917
Family affair Metzel contributed to the event of subject advertising: if earlier ads were compiled nearby the advertisers, then with the advent of advertising agency creatives were created in front by means of professionals. Of dispatch, this affects the quality of advertising in the press and, thus, on its effectiveness. On the other guardianship, to Metzel Russian tightly has not up to now received such income, and, as a practice, there was the spondulicks from subscriptions. With observe to the provinces, the venture Metzel very soon revives dealings in the alien corners of the wilderness, which, in turn, non-natural the Russian succinctness as a whole.
Power Metzel promoted not merely foreign companies but also their own, promoting the advertising company: “Every industrialist of a artifact may be, or sells it must, if he wants to snowball its sales and retreat to newspaper advertisements, it would be difficult for the nonce to suffer all progressively increasing competition. A clean advertising, which does not probability more than what she is qualified to award, purpose in perpetuity aid and the amount burnt- on publishing, forever come bankroll b reverse in abundance. The assembly liking earn stardom, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the mechanism important workplace ad
If the Main Service committee “worked, mostly, the placing, the” Russian Collaborative Range Assembly offers “significantly expanded its range of services: the employees of the company is advertising texts, developed slogans, carried out the transformation into other languages (A youthful tip-off here. The town businesses differentiate the customer base change one’s mind and be means of the Internet, you can find out contact companies, such as “Werbeagentur Brüggen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and new marketing strategies. Paragraph on the circular that advertises the guests Metzel later on appealed to entrepreneurs: “You are bound via a mass of different details, so that you may not get the intended even-handed - to age their business. If you go to the Trading line “LI And E. Metzel and K ° », then you will fulfil the desired by way of skillful advertising, namely, the usual allocation of ads to the publications, in their delicate appearance and sound content.”
The well-known adjectival phrase “advertising - the machine of mercantilism” - is also the origination of the first advertising agency Metzel: it is considered that it invented the top banana director of the company VA Polyakov.
Tags: Advertising, advertising agency, agency, announcement, Business, Marketing, russian